You must have come across websites that have WWW in their URLs while others don’t. So, why is it that others have while others don’t?
In this article, we are going to share with you the difference between WWW vs non-WWW and whether you have to change your site from whatever URL it has or not. You are also going to discover which one is better for WordPress SEO.
WWW vs non-WWW SEO Benefits
Search Engine Optimization is a vital factor when it comes to gaining better ranking of your website in the search engines. However, as far as WWW vs non-WWW is concerned, the truth is that there are absolutely no SEO benefits of choosing one over the other.
It is a matter of preference and it all depends on your taste if you are an average user or a small business owner. Some may omit WWW because they feel like their website URL is too long and including it just makes everything else look “ugly”- Just a personal preference.
Even the best search engine on the planet, Google, says that it is all about your preference that matters. Though there is a technical difference between WWW and non-WWW URLs, keep reading as we will be covering that later in the article.
Should You Change Your URL?
A simple answer is, DO NOT change your site URL(s) to add or remove WWW from it.
All you have to get done is to let Google know your preference and they will simply honor just that. So, login to your Google Webmasters Tools Account and click on your site.
That is if you have already added your site to the search console and if not, learn how to do so by following this guide on how to add your WordPress site to Google Webmaster Tools (Search Console)
Select Site Settings by going to the Gear icon on the top right corner of your screen.
Under site settings, simply choose your preferred domain URL.
Otherwise, if you have WordPress SEO by Yoast plugin installed, the canonical URL has been automatically added to your site header which lets Google know of your personal preference.
That is all there is to do.
Difference Between WWW vs non-WWW Technically?
Back to the earlier promise. When WWW is added in front of site URL, it acts as host name thereby helping with flexibility with DNS, a capability of restricting cookies when using multiple sub-domains and more.
On the other hand, non-WWW are referred as naked domains and have no technical advantage. For more on why use WWW head here.
Hope this article helped clear some doubts. WWW and non-WWW are equally as good with WordPress SEO.