Digital Marketing How-To

How To Do Email Marketing (Pro Tips)

email marketing

This article can help you if you aren’t sure how to get more clients to your network via email marketing. Figuring out a way to increase the number of recipients on a mailing list is not easy. In the previous article, we shared Facebook Marketing tips and it will be a good idea you check it out if you happened to miss it. This article will cover some ideas that can help you succeed in increasing your marketing base.

16 Tips For Successful Email Marketing

1.Proofread Your Emails Prior To Sending

proofreading

You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.

2.Encourage Readers To Respond

Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.

3.Put Texts To The Right Of Your Images

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

4.Get Your Readers Engaged

Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.

5.Send Emails As A Multipart Format

For maximum accessibility, send your email marketing messages as a multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.

6.Capture Your Customers’ First Names In The Opt-In Form

first name optin form

Ask for at least a customer’s first name at the time that they opt-in to your list. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. This personal connection helps recipients feel visible rather than just one of the crowd of people who are receiving a bulk email. This will make them more interested in your emails.

7.Prepare A Business Strategy Before You Kickstart Your Campaigns

An email marketing campaign is one way to quickly grow your business. Therefore, make sure you are prepared with a business strategy to fully deliver what the customers expect and what you tell them they are going to get from you. It is important that the trust is not broken between you and the customer.

8.Be Brief And To The Point

Make your emails concise. No one wants to read through a number of paragraphs when several would have sufficed. People don’t have much time these days, and you could become persona non grata in their email boxes if you don’t appreciate the time crunch that most people have to deal with these days.

9.Choose Text Fonts Carefully

Use an appropriate font in your e-mails. You should know that not all fonts are supported on all computers. Use a common font. Try not to use anything that is difficult to read or looks unprofessional. A bad font can cause a person to dismiss your e-mails without even reading them.

10.Passive Feedback=Succesful Marketing

passive feedback

Make full use of passive feedback in your email marketing campaign. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why.

11.Write Quality Copies

Avoid over-using exclamation points in your email marketing copy. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use.

12.Include Unsubscribe Links In Your Emails

Be sure to include an easily-completed unsubscribe link in all of your marketing emails. Customers who are unhappy with your emails or who no longer wish to receive them can do more damage to your reputation than you might think. Reducing the size of your email list through unsubscribing is better than angering customers who no longer want your mailings.

13.Make Things Easier For Your Customers

The information you collect from your customer upon signing up for your list should be used to give them the best shopping experience possible. When one of your customers clicks on a link provided in one of your emails that go to your site, utilize this information from the subscription in order to automatically fill in the portions of this purchasing form. This will speed up the checkout process and make it easier for them to buy your stuff.

14.Make Your Emails Mobile Friendly

mobile friendly

Make your marketing emails friendly to mobile users. Many people have freed themselves from the mouse by adopting technologically advanced phones. With this, you will be wise to do a slight modification to your format. Customers will appreciate your effort in making your messages easy to read by making sure they are not as wide as a standard-sized email messages.

15.Try To Avoid Images In Your Emails

Refrain from using images in your emails if possible. Images can be fun, but they can also take a lot of time to load if they happen to load at all. Many people will be viewing the email on slower connections, or connections with metered bandwidth, so keep that in mind. Always make the content of your emails top priority, and focus less on any images that you might decide to include. People are more likely to remain loyal if you do this.

16.Set Things Clear To Your Subscribers

Make sure your readers understand what they’re getting into as soon as they opt-in to your mailings. If you’re going to be sending a daily email, make that clear. If your readers aren’t expecting the number or length of emails that you send, they’re less likely to read them and more possible for them to unsubscribe.

Conclusion

This information should have helped you develop a basic understanding of how to begin your own email marketing campaign. So now that you have an understanding, the only thing left to do is apply these tips to your own email marketing campaigns.